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design portfolio
My aspiration is to live creatively and meet people’s needs when it comes to media consumption. The goal of my design projects is always to combine a pragmatic approach with aesthetics, while improving communication between people and businesses.
SOLUTIONS INTEGRATIVE HEALTHCARE
Solutions Integrative Healthcare’s new brand identity and logo were created to increase awareness and maximize results. The identity has been implemented across print and digital to compliment their confident and refined approach to healthcare in the modern world.
Wild dunes resort club membership campaign
To promote Wild Dunes Resort's updated Club Membership program, an integrated marketing campaign was put in place to push membership. The main piece of the campaign was a large printed informational brochure. The second printed item was a direct mail piece, sent to the local markets of Charleston and surrounding islands. To complete the campaign a landing page and email promo was sent to Wild Dunes Resort followers and new email lists.
Harbourview inn rebrand
HarbourView Inn, a hotel in the thick of downtown Charleston, needed a complete brand refresh after extensive interior design updates. The main objective was to transition the property’s look to a more luxury and timeless aesthetic. I focused on embracing the destination in high-design collateral pieces by incorporating large uses of brand colors in color block photography. In addition, this transitioned into art direction and concepting for a brand new website design to develop the hotel’s online presence in a similar style.
kinz & co. salon
Kinz & Co. is a full-service salon in the Charleston, South Carolina area. The soft color palette, paired with their feminine typography highlights their quality of service perfectly. All of their collateral, ads and signage create a curated and consistent solution. My print and digital ad designs have appeared in Charleston Living, Charleston Weddings and the Charleston Visitors Bureau Wedding Guide.
FAMILLE RESTAURANT BRAND CONCEPT
Famille is a brand new restaurant in Westminster, Colorado coming Spring 2021. Blending flavors local to the Rocky Mountain region with the lessons in refinement learned from a classic French brasserie, Famille needed a fresh yet feminine brand to match its concept.
Folly beach tourism board
As one of the most popular beaches in South Carolina for tourists and locals alike, Folly Beach is constantly working towards keeping the town’s advertisements up-to-date. The updated look blends well with their current identity and has now been published in Southern Living, Explore Charleston and within materials for the Charleston Visitors Bureau.